Privacy Policy

Effective Date: October 6, 2026

Last Updated: October 6, 2026

At Serene Swimwear (“we,” “us,” or “our”), accessible from https://mrsereneswimwear.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Who We Are

Our website address is: https://mrsereneswimwear.com.

If you have any questions regarding this Privacy Policy or our privacy practices, you can contact us at:

  • Email: mrsereneswimwear@gmail.com

2. Information We Collect

We collect personal information that you voluntarily provide to us when registering on the site, placing an order, subscribing to a newsletter, or contacting us.

  • Personal Data: Name, shipping address, billing address, email address, phone number, and payment information (processed securely through third-party payment gateways).

  • Automated Data & Device Information: When you access the site, we automatically collect IP addresses, browser type, operating system, access times, referring website addresses, and pages viewed directly preceding and following the site.

  • Comments & Media: When visitors leave comments on the site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string to help spam detection. If you upload images to the website, avoid uploading images with embedded location data (EXIF GPS) included.

3. Cookies and Tracking Technologies

We use cookies, web beacons, tracking pixels, and other tracking technologies on the site to help customize the site and improve your experience.

  • Account & Login Cookies: If you have an account and log in, temporary and persistent cookies are set to save your login information and display preferences.

  • Comments Cookies: If you leave a comment, you may opt-in to saving your name, email address, and website in cookies for convenience.

  • Analytics & Marketing: We may use third-party analytics services (such as Google Analytics) and tracking tools to analyze user behavior and display targeted advertisements.

You can set your browser to refuse all or some browser cookies. However, disabling cookies may limit your ability to use certain features on our store.

4. How We Use Your Information

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent, including:

  • Processing and managing your orders, payments, and deliveries.

  • Communicating with you regarding order updates, customer service, or promotional offers.

  • Preventing fraudulent transactions and monitoring against theft.

  • Improving website functionality, user experience, and marketing campaigns.

5. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

  • Service Providers: We share information with trusted third-party service providers who perform services for us (e.g., payment processing, order fulfillment, shipping, web hosting, email delivery, and fraud prevention).

  • Legal Requirements: We may disclose your information where required to do so by law, court order, or governmental regulation.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, including fulfilling orders, satisfying any legal, accounting, or reporting requirements, and resolving disputes. Comment data and metadata are retained indefinitely to recognize and approve follow-up comments automatically.

7. Your Privacy Rights (US & State-Specific Rights)

Depending on your location (including states such as California, Virginia, Colorado, Connecticut, Utah, and others), you may have specific rights regarding your personal information:

  • Right to Know / Access: You have the right to request details about the categories and specific pieces of personal data we have collected about you.

  • Right to Correct / Delete: You have the right to request the correction of inaccurate data or the deletion of your personal information, subject to certain legal exceptions.

  • Right to Opt-Out of Sale or Sharing: We do not sell your personal data for monetary value. If we share data for targeted cross-context behavioral advertising, you have the right to opt out.

  • Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at mrsereneswimwear@gmail.com

8. Third-Party Websites and Content

Articles on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These third-party sites may collect data about you, use cookies, and monitor your interaction. We are not responsible for the privacy practices of third-party websites.

9. Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that no security measures are perfect or impenetrable.

10. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13 years of age.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. Updates will be posted directly on this page with a revised “Last Updated” date.

12. Contact Us

If you have any questions or concerns about this policy, please reach out to us at:

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